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According to a recent study by Loyalogy, consumers estimate that a strong rewards program will increase their visit rate to a particular restaurant by an average of 35 percent. Charlotte merchants such as Planet Smoothie, Jet’s Pizza, Haagen-Dazs, Nestle Toll House Café and Riley Rose are taking note. These business are discovering how a well-implemented digital loyalty platform makes accumulating, analyzing and reacting to the gathered data easier than ever before and positively influences the bottom line.
GetOne Rewards Inc., a company that streamlines marketing, social media and loyalty into one digital platform, is introducing this industry trend to retail and restaurant establishments in Charlotte. Using the company’s cloud-based digital loyalty and marketing program, merchants can track customers’ daily behaviors using data points to measure everything from in-store visit frequency to loyalty program levels to social media engagement. GetOne merchant users can also view trends over any time frame — what locations are performing the best and when, for example–and filter out the clutter. The results are dynamic enough to enable a store owner to examine single store trends while the CMO tracks companywide behavior.
“The data acquired through digital loyalty programs offers store owners much needed insights in to their customer base,” says Randy McCoy CEO of GetOne Rewards. “From speaking with Charlotte store owners, we have seen firsthand how a fully integrated loyalty program can not only drive new customers to the storefront but also entice existing customers to return more often.”
Historically, antiquated and outdated fishbowl-type programs have been common place among Charlotte store owners, but that trend is changing. Averaging 1,000 customer sign-ups per store front and ranging across multiple verticals, GetOne is a local trailblazer in customer loyalty.
“Merchants in Charlotte are beginning to unlock tremendous revenue potential by implementing a loyalty platform such as ours,” explains Jay Jackson, co-founder of GetOne Rewards. “This type of marketing power is giving our customers an edge over the competition, regardless of how much they are spending with traditional advertising and direct marketing strategies.”
They want to trade it for fair value. Your customers, the average consumer, is daily becoming more aware that their data has value.
- Value to them in that they recognize the security risks of giving up the wrong data in the wrong places.
- Value to you, their vendor. What value? What are you going to do with this information?
Whether your customer is concerned about giving you information out of a security fear or just because they are bargainers by nature, they want some tangible value in exchange. According to a recent LoyaltyOne survey, 77% of consumers don’t feel they are getting any value from sharing their personal information. Yet 63% of those same survey participants said they would give up more personal information if they thought they would receive “relevant products and service offers in return”.
This is no surprise, customers continue to report a desire for personalized service. Relevancy of your product and service is why they’ve come into contact with you to begin with. The more relevant you can make yourself to their needs and goals, the more personal will you be perceived by those customers.
Let’s face it, coupon and even other loyalty programs can feel a bit mercenary. The pitch, “Come look at this shiny trinket so I and my 10,000 other coupon cooperative members can market at you”, is not what your quality customers are interested in, are they? We at GetOne Rewards, agree!
We believe in a multi-stage approach to proving to your customers the value of providing you additional information.
- The first is obvious. Fair trade. “Provide me some of you information and get an immediate reward for doing so.” This data is between you and your customer. GetOne is here to facilitate your business, your brand, your messaging, your relationship with your customer, not a collective, marketing noise machine carrying on who-knows-what communications with your customer over which you have no control.
- The next is then using that information to deliver “relevant products and service offers in return”. This is why you really want the information after all, isn’t it? If you know what your customer’s preferences are in regard to why they visit you, then you can use this to encourage their frequent return. If you know their birthday combined with their preferences you can provide a perfectly timed, relevant offer. That’s a solid relationship building opportunity, don’t you agree?
- You can continue by crafting automated, targeted (i.e. relevant) promotions specific to each customer. We refer to this as Automated Relationship Management (ARM).
GetOne’s digital loyalty service facilitates just such capabilities moving beyond loyalty as a single, marketing approach to a comprehensive marketing program that:
- Works for you while you are focused on your core business. It is unlikely you started your business to pursue being a marketing guru, eh?
- Provides you the ability to build relationships with your customers even when they aren’t physically in your store.
Your customers are looking for that personal touch, otherwise they could just stay home and shop online or stop at the competing vendor they drive past to get to you.
We would love to have the opportunity to discuss how you can provide what your customers are seeking, which results in a profitable, comprehensive, customer delighting marketing program where everyone wins. Contact us today!
LoyaltyOne survey numbers quoted from, “TIPPING POINTS IN AN ECONOMY OF ONE” by Bryan Pearson, March 3, 2014
Leslie Jenkins of Yahoo Small Business Advisor published an article, “Boost Your Business Through a Customer Loyalty Program” highlighting GetOne’s CEO, Randy McCoy.
“… besides besides providing a strategy to keep individuals coming back and encouraging new shoppers to make purchases, loyalty programs can also reveal insight about customer behavior.”
Randy points out:
“Merchants are capitalizing on the real-time and geo-targeting capabilities of cloud-based loyalty platforms. Incentives and rewards are the foundation of any loyalty program, but retaining customers and understanding why new ones are entering your store can be the difference between surviving and scaling a business.”
The article goes on to offer 3 tips to help businesses get started:
- Consider what rewards will be offered.
- GetOne couldn’t agree more! Additionally, we provide our customers guidance as to how best structure a profitable, customer delighting reward structure.
- Start with the basics – Punch Card.
- On this point, GetOne would counsel the benefits of a digital rewards program over an analog program. Punch cards provide lack the ability to track the performance of your rewards program with automated reporting. They also lack the ability to communicate with your customers when they aren’t even in your store or allow you to further incent customers to gladly provide you additional, valuable information about their preferences to build a comprehensive Automated Marketing Program (AMP). Learn more at GetOneRewards.com.
- Make the rewards known.
- Again a digital loyalty program maximizes your ability to keep your rewards program top of mind with your customers. Starting with the GetOne Rewards kiosk at your checkout area and continuing with the ability to communicate standard rewards, birthday rewards, specials and other promotions to your customers in or out of the store. Also consider the newest GetOne feature Nearby Offers whereby new customers can discover your store and offers and a map to guide them in!
Please feel free to Contact GetOne about how we can help you not only implement a profitable rewards program, but to go beyond loyalty to a comprehensive digital marketing program!