Charlotte, NC merchants embrace GetOne. How about you?

According to a recent study by Loyalogy, consumers estimate that a strong rewards program will increase their visit rate to a particular restaurant by an average of 35 percent. Charlotte merchants such as Planet Smoothie, Jet’s Pizza, Haagen-Dazs, Nestle Toll House Café and Riley Rose are taking note. These business are discovering how a well-implemented digital loyalty platform makes accumulating, analyzing and reacting to the gathered data easier than ever before and positively influences the bottom line.Charlotte NC Embraces GetOne Rewards_sm

GetOne Rewards Inc., a company that streamlines marketing, social media and loyalty into one digital platform, is introducing this industry trend to retail and restaurant establishments in Charlotte. Using the company’s cloud-based digital loyalty and marketing program, merchants can track customers’ daily behaviors using data points to measure everything from in-store visit frequency to loyalty program levels to social media engagement. GetOne merchant users can also view trends over any time frame — what locations are performing the best and when, for example–and filter out the clutter. The results are dynamic enough to enable a store owner to examine single store trends while the CMO tracks companywide behavior.

“The data acquired through digital loyalty programs offers store owners much needed insights in to their customer base,” says Randy McCoy CEO of GetOne Rewards. “From speaking with Charlotte store owners, we have seen firsthand how a fully integrated loyalty program can not only drive new customers to the storefront but also entice existing customers to return more often.”

Historically, antiquated and outdated fishbowl-type programs have been common place among Charlotte store owners, but that trend is changing. Averaging 1,000 customer sign-ups per store front and ranging across multiple verticals, GetOne is a local trailblazer in customer loyalty.

“Merchants in Charlotte are beginning to unlock tremendous revenue potential by implementing a loyalty platform such as ours,” explains Jay Jackson, co-founder of GetOne Rewards. “This type of marketing power is giving our customers an edge over the competition, regardless of how much they are spending with traditional advertising and direct marketing strategies.”

Digital Loyalty, a shift in the industry

Leslie Jenkins of Yahoo Small Business Advisor published an article, “Boost Your Business Through a Customer Loyalty Program” highlighting GetOne’s CEO, Randy McCoy.

The article highlights a 2013 Colloquy Loyalty Census that notes:Yahoo SMB article - Boost Your Business thru Loyalty_sm

“… besides besides providing a strategy to keep individuals coming back and encouraging new shoppers to make purchases, loyalty programs can also reveal insight about customer behavior.”

Randy points out:

“Merchants are capitalizing on the real-time and geo-targeting capabilities of cloud-based loyalty platforms. Incentives and rewards are the foundation of any loyalty program, but retaining customers and understanding why new ones are entering your store can be the difference between surviving and scaling a business.”

The article goes on to offer 3 tips to help businesses get started:

  1. Consider what rewards will be offered.
    • GetOne couldn’t agree more! Additionally, we provide our customers guidance as to how best structure a profitable, customer delighting reward structure.
  2. Start with the basics – Punch Card.
    • On this point, GetOne would counsel the benefits of a digital rewards program over an analog program. Punch cards provide lack the ability to track the performance of your rewards program with automated reporting. They also lack the ability to communicate with your customers when they aren’t even in your store or allow you to further incent customers to gladly provide you additional, valuable information about their preferences to build a comprehensive Automated Marketing Program (AMP). Learn more at GetOneRewards.com.
  3. Make the rewards known.
    • Again a digital loyalty program maximizes your ability to keep your rewards program top of mind with your customers. Starting with the GetOne Rewards kiosk at your checkout area and continuing with the ability to communicate standard rewards, birthday rewards, specials and other promotions to your customers in or out of the store. Also consider the newest GetOne feature Nearby Offers whereby new customers can discover your store and offers and a map to guide them in!

Please feel free to Contact GetOne about how we can help you not only implement a profitable rewards program, but to go beyond loyalty to a comprehensive digital marketing program!

Add the GetOne App to your Facebook page

Hey store owners!

The GetOne Facebook app allows your customers to track their points, check their balances and view messages from you… all from your Facebook page!

Setup is quick and painless for GetOne customers using our Digital Loyalty Program.

Simply follow these 4 easy steps!

1) Log into your Facebook page

2) In the URL bar of your browser, type /AddGetOneRewards

Search in FB for /AddGetOneRewards

3) Click on the settings gear on the next screen

Click FB settings gear icon

4) Click on the Add App to Page

Add GetOne App to FB Page

That’s it! The app shows up on your page as seen in the example below:

GO FB app store owner page_sm

New Feature Released: Nearby Offers!

Last week we mentioned GetOne is adding a powerful new feature into the GetOne Rewards Mobile application. This new feature, Nearby Offers, is targeted specifically at acquiring new customers to your store!

This highly requested feature to further drive loyalty by drawing in new customers is now here! You asked, we listened, we coded… we released!

Nearby Offers will enable prospective, new customers to not only see that you are nearby, but what reward you are offering to attract them into your store. All on the move, right from their phone or other mobile device, whether they are next door or around the neighborhood.

Now store owners can set-up automated marketing to GetOne users who until now have not had the pleasure of your products and service! People you have never before interacted with now can join your loyalty program, taking full advantage of your comprehensive, automated marketing program. What better way to meet your new customers and introduce yourself?

Below is a walk-through of the new feature as it appears in the GetOne Rewards app:

This is the view when you choose the new "Nearby Me" tab. It looks for the locations around you and allows you to view them in both a map and list format - whichever you find works better for you. As you can see, if a location has created offers for their new customers a banner appears saying so. Note the “Offer Available” flag on FIGO Pasta.
Clicking on the banner displayed in the map screen above, then displays to prospective customers a list of all the offers available. There can be more than one, but customers can only claim one of those offered.
Clicking on an offer drops down the description and an “Activate this Offer” button to activate that particular offer.
Having clicked the “Activate this Offer” button, the new customer is advised they will be enrolled in the loyalty program. We refer to this as "activating" an offer. It allows new customers to claim this offer when they come in for their visit to your store! The offer doesn’t yet get marked as claimed.
Having activated the offer, the app advises the new customer to use the offer on the kiosk on first visit.
When the new customer comes into the store and enters their phone number at the GetOne kiosk, the offer is displayed in the “Coupons” section of the kiosk screen.

Anyone activating an offer is automatically enrolled in your marketing program!

Setting up, monitoring and managing Nearby Offers is simple, customizable and automated!

Select Nearby Offers under the Marketing tab of your GetOne web portal interface.

Track how your Nearby Offers are performing. Claimed indicates that a new customer walked in the store and is enrolled in your Automated Marketing Program!

Disable / Enable offers with the click of a button.

MerchPortal 4

Digital Messaging Strategies

Earlier this week we wrapped up a four partDigital Messaging Strategies Wrapup series on Digital Messaging Strategies.

Digital messaging is an increasingly important part of a comprehensive, digital marketing program. The proliferation of mobile devices means that you now have the ability to reach out to your customers and even prospective, new customers wherever they are. Of course, in the famous words of Peter Parker’s uncle, “With much power, comes much responsibility”. The power of digital messaging cuts both ways; positive messaging and negative.

Let’s start with the negative aspects to beware of in digital messaging.

  • Irrelevant messaging. Users get a lot of messages from a lot of sources. If you aren’t careful that your messages are relevant to them, customers will either subconsciously block them out or consciously remove your messages from their inboxes.
  • Too many messages. Let’s face it, we’re bombarded by information in our digital lives. There’s only so much we can absorb before we just start tuning out. Consider this as an adjunct to the negative of irrelevant messages. Even relevant messages received too frequently can weary users. Not a good way to establish your brand in their minds.

Onto the powerful, positive aspects to digital messaging.

  • Reach your customers when they aren’t at your store or thinking of you! Working strategically you can reach out to your customers with relevant information to get them thinking about you and eager to stop in.
  • Reflect and build your brand, your values, your story. Your business is unique and you strive to create an environment that reflects you and your goals. Use messaging to reinforce them.
  • Relevant messaging. With a digital loyalty program, you have the opportunity to learn more about your customers than ever before. Best of all this information isn’t something you have to spend hours gleaning from peripheral data sources. Loyal customers will gladly provide you extra information when properly incented with rewards.
  • Digital and data = Automated. Digital loyalty creates a situation where you know more about your customers. This not only allows for creating meaningful, relevant messaging, but the ability to create automated messaging campaigns. Automated systems are a lot like the “Terminator” in that they don’t get tired, they are always paying attention and never, ever stop!

At GetOne we refer to this as ARM = Automated Relationship Management. Consider a system that knows enough about your customers to automatically send them relevant messages, whether you are in the store or even thinking about your marketing program. Harness the power of a loyalty program into a comprehensive, digital marketing program that works for you so you can focus on the aspects of the business you enjoy most!

Review the four Digital Messaging Strategies further and ARM your business for greater visibility, mind-share and profitability.

Digital Messaging Strategy: Coupon Campaigns (4 of 4)

GetOne Rewards is committed to helpingDigital Messaging Strategies - Coupon Campaigns - 4of4 small businesses achieve big results. Previously, we discussed the 5 Must Haves of an Effective Digital Loyalty Program. This is the fourth of four posts to get you started making use of the data you collect by examining four specific messaging strategies.

Strategy 4: Coupon Campaigns

Advertise offers and in-store deals with coupon campaigns that reach all customers that have signed up. Coupon campaigns are an attention-grabbing way to remind customers of your products and services.

How can I use it?

Send customers a message to introduce new products or services, or to encourage participation in existing campaigns. Registered members will automatically receive deals and specials they’re sure to love.

Sample Message

Cinco de Mayo today and every Monday in May. Come enjoy a Chicken Quesadilla, Taco Salad or PiriPiri Chicken Nachos (ea. $7.99). Add a drink free when you mention you are one of our GetOne loyalty friends!

Hopefully this series has helped jump-start some creative ideas for how you and your business can utilize a loyalty rewards program to move well beyond loyalty to a full digital marketing program with GetOne.

Please contact us with any questions or feedback!

 

From “Digital Messaging Strategies” by Maria Khodorkovsky

Digital Messaging Strategy: Birthday Messages (3 of 4)

GetOne Rewards is committed to helpingDigital Messaging Strategies - Birthday - 3of4 small businesses achieve big results. Previously, we discussed the 5 Must Haves of an Effective Digital Loyalty Program. This is the third of four posts to get you started making use of the data you collect by examining four specific messaging strategies.

Strategy 3: Birthday Messages

Join customers in celebrating their birthdays by offering them a special treat. Customers providing birthday data can be enrolled in a birthday club to receive customized offers, which can be valid for the specified month, week, or day.

How can I use it?

Once a customer supplies birthday data, that information is registered and can be used to generate congratulatory messages and birthday perks.

Sample Message

Happy Birthday John! To celebrate your birthday, stop in and get 20% OFF an entire purchase during this, your birthday month!

Please contact us with any questions or feedback!

Next we’ll examine Strategy 4: Coupon Campaigns

 

From “Digital Messaging Strategies” by Maria Khodorkovsky

Digital Messaging Strategy: Inactive Customer Messages (2 of 4)

GetOne Rewards is committed to helpingDigital Messaging Strategies - Inactive Customer - 2 of 4 small businesses achieve big results. Previously, we discussed the 5 Must Haves of an Effective Digital Loyalty Program. This is the second of four posts to get you started making use of the data you collect by examining four specific messaging strategies.

Strategy 2: Inactive Customer Messages

Reengage customers and incent return visits by offering special deals and discounts.

GetOne’s messaging system allows you to specify the length of time after a customer’s last visit that you set to determine inactive status. Identifying and reaching out to inactive customers increases retention and encourages loyalty.

How can I use it?

Simply set the number of days it takes for a customer to be considered inactive. The automated system sends a customized e-mail and app reminder to clients that have not visited in that amount of time. The messaging system also allows you to attach special deals and discounts to encourage customers to keep coming back.

Sample Message

There’s still time to receive 15% off any boutique item! Enjoy 15% off any boutique item on your next visit.

or

We’ve missed you! Stop in and check out our new spring line of clothing! You will also receive double rewards on your next visit!

Please contact us with any questions or feedback!

Next we’ll examine Strategy 3: Birthday Messages

 

From “Digital Messaging Strategies” by Maria Khodorkovsky

 

Digital Messaging Strategies: New Customer Messages (1 of 4)

Digital Messaging Strategies - New Customer - 1of4GetOne Rewards is committed to helping small businesses execute profitable and customer delighting marketing programs.

Previously, we discussed the 5 Must Haves of an Effective Digital Loyalty Program.

This is the first of four in a series on Digital Messaging Strategies. This will help you, the merchant, make the most of the 5 Must Haves by examining four specific messaging strategies to execute with your customers.

Strategy 1: New Customer Messages

Welcome new customers and show them how much you value their business with an e-mail greeting.

The new customer message provides a personal touch to your interaction. Offer special deals and discounts to let customers know that they made the right choice by signing up.

How can I use it?

Whether you prefer a simple greeting, introductory discount, or informational message with store hours and locations, you can customize content and automate the sending process. Once a customer signs up, the message is automatically sent to the e-mail address provided. That’s right, automatically! You set it up and let the marketing campaign do the work from there.

Sample Message

Thanks for joining Sally’s Pretzels Rewards program! For joining, we are giving you a coupon on your next visit for a $1 pretzel. Simply enter your phone number into the register and click to redeem! You are awesome!

or

Sally’s Pretzels appreciates your business. Thanks for stopping in!

You can learn more about us at our web site: www.sallys-pretz.els.

Our store hours are: Mon – Fri 10am – 8pm and Sat 10am – 10pm.

Stop by and follow us at our Facebook, Google+ and Pinterest pages!

Please contact us with any questions or feedback!

Next we’ll examine Strategy 2: Inactive Customer Messages

 

From “Digital Messaging Strategies” by Maria Khodorkovsky

The Must-Haves of an Effective Loyalty Program

Over the past two weeks we’ve been covering the Must Haves of an Effective Loyalty Program.

GetOne Rewards is committed to helping our customers… merchants, grow their businesses profitably.

Getting a loyalty program is easy. Ensuring you GetOne (sorry can’t resist) that works to grow your business profitably is not as simple as printing off punch cards or even allowing someone to put a terminal on your counter to drive their coupon business.

Like everything else, loyalty is going digital. This provides exciting opportunities for merchants to provide customer delighting levels of engagement and true relationship building.

If you missed any of the Five Must Haves, please use the links below to review them.

We would love to hear your feedback, so feel free to engage with use here in the comments or Contact us! area or on Facebook, Google+, LinkedIN or Twitter

The Five Must Haves of an Effective Loyalty Program

Effective Loyalty checklist

  1. Make Signing up a Breeze
  2. Ask the Right Questions
  3. Do the Math
  4. Aim to Please
  5. Keep up the Communication

 

From “Five Must-Haves of Effective Digital Loyalty” by Maria Khodorkovsky