GetOne Rewards Welcomes Flying Biscuit Cafe!

GetOne Rewards is delighted to partner with one of Atlanta’s most beloved – and tastiest – institutions!

Flying Biscuit Cafe Brookhaven 

The Flying Biscuit Cafe has been serving up delicious comfort food with Southern charm for over 20 years.  Stop by the Brookhaven location to feel the biscuit love and earn sweet rewards.

Customized Birthday Campaign

* Register at location to claim coupons and offers.
705 Town Boulevard
Suite R-480
Atlanta, GA 30319

GetOne Welcomes Johnny’s Pizza!

For amazing pizza and subs made with the finest ingredients, stop by Johnny’s Pizza.  You’ll earn great rewards just for enjoying delicious food!

Johnny's Pizza

GetOne Welcomes S’More BBQ!

Stop by the newest BBQ restaurant in Douglasville.  You’ll leave wanting s’more!

S'More BBQ Douglasville

6855 Douglas Blvd.
Douglasville, GA 30135

GetOne Welcomes Ben & Jerry’s!

We’re thrilled to have Ben & Jerry’s join the GetOne family!

Stop by for their legendary ice cream when you’re in Charlotte, Davidson, or Huntersville, North Carolina.

Ben & Jerry's Huntersville

16915 Birkdale Commons Pkwy.
Huntersville, NC 28078
 
Ben & Jerry's Davidson
 
202 South Main Street
Davidson, NC 28036
 
Ben & Jerry's Parktowne Village
 
Parktowne Village
1600 E. Woodlawn Road
Charlotte, NC 28209
 
Ben & Jerry's Foxcroft
Foxcroft
7800 Fairview Road
Charlotte, NC 28226

GetOne Welcomes Mimi’s Attic!

Stop by Mimi’s Attic in Summerville, GA for great deals and more!

Mimi's Attic Summerville

10523 Commerce Street
Summerville, GA 30747

 

 

 

 

Your customers want to give you their personal info… well, not give…

They want to trade it for fair value. Your customers, the average consumer, is daily becoming more aware that their data has value.

  • Value to them in that they recognize the security risks of giving up the wrong data in the wrong places.
  • Value to you, their vendor. What value? What are you going to do with this information?Customers want to give you info... well, not give...

Whether your customer is concerned about giving you information out of a security fear or just because they are bargainers by nature, they want some tangible value in exchange. According to a recent LoyaltyOne survey, 77% of consumers don’t feel they are getting any value from sharing their personal information. Yet 63% of those same survey participants said they would give up more personal information if they thought they would receive “relevant products and service offers in return”.

This is no surprise, customers continue to report a desire for personalized service. Relevancy of your product and service is why they’ve come into contact with you to begin with. The more relevant you can make yourself to their needs and goals, the more personal will you be perceived by those customers.

Let’s face it, coupon and even other loyalty programs can feel a bit mercenary. The pitch, “Come look at this shiny trinket so I and my 10,000 other coupon cooperative members can market at you”, is not what your quality customers are interested in, are they? We at GetOne Rewards, agree!

We believe in a multi-stage approach to proving to your customers the value of providing you additional information.

  • The first is obvious. Fair trade. “Provide me some of you information and get an immediate reward for doing so.” This data is between you and your customer. GetOne is here to facilitate your business, your brand, your messaging, your relationship with your customer, not a collective, marketing noise machine carrying on who-knows-what communications with your customer over which you have no control.
  • The next is then using that information to deliver “relevant products and service offers in return”. This is why you really want the information after all, isn’t it? If you know what your customer’s preferences are in regard to why they visit you, then you can use this to encourage their frequent return. If you know their birthday combined with their preferences you can provide a perfectly timed, relevant offer. That’s a solid relationship building opportunity, don’t you agree?
  • You can continue by crafting automated, targeted (i.e. relevant) promotions specific to each customer. We refer to this as Automated Relationship Management (ARM).

GetOne’s digital loyalty service facilitates just such capabilities moving beyond loyalty as a single, marketing approach to a comprehensive marketing program that:

  • Works for you while you are focused on your core business. It is unlikely you started your business to pursue being a marketing guru, eh?
  • Provides you the ability to build relationships with your customers even when they aren’t physically in your store.

Your customers are looking for that personal touch, otherwise they could just stay home and shop online or stop at the competing vendor they drive past to get to you.

We would love to have the opportunity to discuss how you can provide what your customers are seeking, which results in a profitable, comprehensive, customer delighting marketing program where everyone wins. Contact us today!

 

LoyaltyOne survey numbers quoted from, “TIPPING POINTS IN AN ECONOMY OF ONE” by Bryan Pearson, March 3, 2014

Digital Loyalty, a shift in the industry

Leslie Jenkins of Yahoo Small Business Advisor published an article, “Boost Your Business Through a Customer Loyalty Program” highlighting GetOne’s CEO, Randy McCoy.

The article highlights a 2013 Colloquy Loyalty Census that notes:Yahoo SMB article - Boost Your Business thru Loyalty_sm

“… besides besides providing a strategy to keep individuals coming back and encouraging new shoppers to make purchases, loyalty programs can also reveal insight about customer behavior.”

Randy points out:

“Merchants are capitalizing on the real-time and geo-targeting capabilities of cloud-based loyalty platforms. Incentives and rewards are the foundation of any loyalty program, but retaining customers and understanding why new ones are entering your store can be the difference between surviving and scaling a business.”

The article goes on to offer 3 tips to help businesses get started:

  1. Consider what rewards will be offered.
    • GetOne couldn’t agree more! Additionally, we provide our customers guidance as to how best structure a profitable, customer delighting reward structure.
  2. Start with the basics – Punch Card.
    • On this point, GetOne would counsel the benefits of a digital rewards program over an analog program. Punch cards provide lack the ability to track the performance of your rewards program with automated reporting. They also lack the ability to communicate with your customers when they aren’t even in your store or allow you to further incent customers to gladly provide you additional, valuable information about their preferences to build a comprehensive Automated Marketing Program (AMP). Learn more at GetOneRewards.com.
  3. Make the rewards known.
    • Again a digital loyalty program maximizes your ability to keep your rewards program top of mind with your customers. Starting with the GetOne Rewards kiosk at your checkout area and continuing with the ability to communicate standard rewards, birthday rewards, specials and other promotions to your customers in or out of the store. Also consider the newest GetOne feature Nearby Offers whereby new customers can discover your store and offers and a map to guide them in!

Please feel free to Contact GetOne about how we can help you not only implement a profitable rewards program, but to go beyond loyalty to a comprehensive digital marketing program!

Where lies the loyalty of your loyalty program?

Where lies the loyalty of your loyalty program?Is the loyalty in your loyalty program accruing to you, your brand, your products and services? Or is it being siphoned off to the loyalty program provider? Are loyalty participants your customers or are you just another loyalty member permitted to access the loyalty program’s customers?

GetOne’s approach is to enable store owners first. They are the focus vs. other approaches which are consumer focused and merely allow store owners to participate. The loyalty service provider then becomes the focus of enabling consumer benefits, using the hard work of store owners. Store owners are GetOne’s customers. Store owners have customers, we refer to them as consumers. GetOne facilitates the store owners to increase their consumer customer base and improve the profitability of that base.

GetOne Rewards is in the business of helping small business grow their business profitably through a comprehensive, automated marketing program. This provides the ability to implement the best practices of digital marketing in a manner that delights and surprises store owners customers always communicating with the store owner’s personal style and messaging.

Loyalty is the start after all, but loyalty to whom? Store owners are seeking to increase the loyalty of their customers to their brand, their product and their service. This is in stark contrast to GetOne’s competition who focus on building the consumer’s loyalty to the loyalty program provider. The store owner’s branding takes a backseat.

GetOne starts with digital loyalty, but continues with a comprehensive, Automated Marketing Program (AMP). Like the famous Terminator, this automated marketing genius never gets tired, is never inattentive and always present for the merchant, enabling them to then always be with their customer. It automatically responds to every customer group with relevant, pertinent questions and messages or offers, that promote positive change in behavior for increased profitability.

GetOne believes that we succeed when we make store owners, our customers, thrilled with the profitable growth of their business. When store owner’s customers are delighted with the merchant’s helpful, intelligent and simple marketing program, merchants win. GetOne’s success takes a backseat to that of store owners. We only win when store owners have already won.

New Feature Released: Nearby Offers!

Last week we mentioned GetOne is adding a powerful new feature into the GetOne Rewards Mobile application. This new feature, Nearby Offers, is targeted specifically at acquiring new customers to your store!

This highly requested feature to further drive loyalty by drawing in new customers is now here! You asked, we listened, we coded… we released!

Nearby Offers will enable prospective, new customers to not only see that you are nearby, but what reward you are offering to attract them into your store. All on the move, right from their phone or other mobile device, whether they are next door or around the neighborhood.

Now store owners can set-up automated marketing to GetOne users who until now have not had the pleasure of your products and service! People you have never before interacted with now can join your loyalty program, taking full advantage of your comprehensive, automated marketing program. What better way to meet your new customers and introduce yourself?

Below is a walk-through of the new feature as it appears in the GetOne Rewards app:

This is the view when you choose the new "Nearby Me" tab. It looks for the locations around you and allows you to view them in both a map and list format - whichever you find works better for you. As you can see, if a location has created offers for their new customers a banner appears saying so. Note the “Offer Available” flag on FIGO Pasta.
Clicking on the banner displayed in the map screen above, then displays to prospective customers a list of all the offers available. There can be more than one, but customers can only claim one of those offered.
Clicking on an offer drops down the description and an “Activate this Offer” button to activate that particular offer.
Having clicked the “Activate this Offer” button, the new customer is advised they will be enrolled in the loyalty program. We refer to this as "activating" an offer. It allows new customers to claim this offer when they come in for their visit to your store! The offer doesn’t yet get marked as claimed.
Having activated the offer, the app advises the new customer to use the offer on the kiosk on first visit.
When the new customer comes into the store and enters their phone number at the GetOne kiosk, the offer is displayed in the “Coupons” section of the kiosk screen.

Anyone activating an offer is automatically enrolled in your marketing program!

Setting up, monitoring and managing Nearby Offers is simple, customizable and automated!

Select Nearby Offers under the Marketing tab of your GetOne web portal interface.

Track how your Nearby Offers are performing. Claimed indicates that a new customer walked in the store and is enrolled in your Automated Marketing Program!

Disable / Enable offers with the click of a button.

MerchPortal 4

Digital Messaging Strategy: Coupon Campaigns (4 of 4)

GetOne Rewards is committed to helpingDigital Messaging Strategies - Coupon Campaigns - 4of4 small businesses achieve big results. Previously, we discussed the 5 Must Haves of an Effective Digital Loyalty Program. This is the fourth of four posts to get you started making use of the data you collect by examining four specific messaging strategies.

Strategy 4: Coupon Campaigns

Advertise offers and in-store deals with coupon campaigns that reach all customers that have signed up. Coupon campaigns are an attention-grabbing way to remind customers of your products and services.

How can I use it?

Send customers a message to introduce new products or services, or to encourage participation in existing campaigns. Registered members will automatically receive deals and specials they’re sure to love.

Sample Message

Cinco de Mayo today and every Monday in May. Come enjoy a Chicken Quesadilla, Taco Salad or PiriPiri Chicken Nachos (ea. $7.99). Add a drink free when you mention you are one of our GetOne loyalty friends!

Hopefully this series has helped jump-start some creative ideas for how you and your business can utilize a loyalty rewards program to move well beyond loyalty to a full digital marketing program with GetOne.

Please contact us with any questions or feedback!

 

From “Digital Messaging Strategies” by Maria Khodorkovsky