Charlotte, NC merchants embrace GetOne. How about you?

According to a recent study by Loyalogy, consumers estimate that a strong rewards program will increase their visit rate to a particular restaurant by an average of 35 percent. Charlotte merchants such as Planet Smoothie, Jet’s Pizza, Haagen-Dazs, Nestle Toll House Café and Riley Rose are taking note. These business are discovering how a well-implemented digital loyalty platform makes accumulating, analyzing and reacting to the gathered data easier than ever before and positively influences the bottom line.Charlotte NC Embraces GetOne Rewards_sm

GetOne Rewards Inc., a company that streamlines marketing, social media and loyalty into one digital platform, is introducing this industry trend to retail and restaurant establishments in Charlotte. Using the company’s cloud-based digital loyalty and marketing program, merchants can track customers’ daily behaviors using data points to measure everything from in-store visit frequency to loyalty program levels to social media engagement. GetOne merchant users can also view trends over any time frame — what locations are performing the best and when, for example–and filter out the clutter. The results are dynamic enough to enable a store owner to examine single store trends while the CMO tracks companywide behavior.

“The data acquired through digital loyalty programs offers store owners much needed insights in to their customer base,” says Randy McCoy CEO of GetOne Rewards. “From speaking with Charlotte store owners, we have seen firsthand how a fully integrated loyalty program can not only drive new customers to the storefront but also entice existing customers to return more often.”

Historically, antiquated and outdated fishbowl-type programs have been common place among Charlotte store owners, but that trend is changing. Averaging 1,000 customer sign-ups per store front and ranging across multiple verticals, GetOne is a local trailblazer in customer loyalty.

“Merchants in Charlotte are beginning to unlock tremendous revenue potential by implementing a loyalty platform such as ours,” explains Jay Jackson, co-founder of GetOne Rewards. “This type of marketing power is giving our customers an edge over the competition, regardless of how much they are spending with traditional advertising and direct marketing strategies.”

Your customers want to give you their personal info… well, not give…

They want to trade it for fair value. Your customers, the average consumer, is daily becoming more aware that their data has value.

  • Value to them in that they recognize the security risks of giving up the wrong data in the wrong places.
  • Value to you, their vendor. What value? What are you going to do with this information?Customers want to give you info... well, not give...

Whether your customer is concerned about giving you information out of a security fear or just because they are bargainers by nature, they want some tangible value in exchange. According to a recent LoyaltyOne survey, 77% of consumers don’t feel they are getting any value from sharing their personal information. Yet 63% of those same survey participants said they would give up more personal information if they thought they would receive “relevant products and service offers in return”.

This is no surprise, customers continue to report a desire for personalized service. Relevancy of your product and service is why they’ve come into contact with you to begin with. The more relevant you can make yourself to their needs and goals, the more personal will you be perceived by those customers.

Let’s face it, coupon and even other loyalty programs can feel a bit mercenary. The pitch, “Come look at this shiny trinket so I and my 10,000 other coupon cooperative members can market at you”, is not what your quality customers are interested in, are they? We at GetOne Rewards, agree!

We believe in a multi-stage approach to proving to your customers the value of providing you additional information.

  • The first is obvious. Fair trade. “Provide me some of you information and get an immediate reward for doing so.” This data is between you and your customer. GetOne is here to facilitate your business, your brand, your messaging, your relationship with your customer, not a collective, marketing noise machine carrying on who-knows-what communications with your customer over which you have no control.
  • The next is then using that information to deliver “relevant products and service offers in return”. This is why you really want the information after all, isn’t it? If you know what your customer’s preferences are in regard to why they visit you, then you can use this to encourage their frequent return. If you know their birthday combined with their preferences you can provide a perfectly timed, relevant offer. That’s a solid relationship building opportunity, don’t you agree?
  • You can continue by crafting automated, targeted (i.e. relevant) promotions specific to each customer. We refer to this as Automated Relationship Management (ARM).

GetOne’s digital loyalty service facilitates just such capabilities moving beyond loyalty as a single, marketing approach to a comprehensive marketing program that:

  • Works for you while you are focused on your core business. It is unlikely you started your business to pursue being a marketing guru, eh?
  • Provides you the ability to build relationships with your customers even when they aren’t physically in your store.

Your customers are looking for that personal touch, otherwise they could just stay home and shop online or stop at the competing vendor they drive past to get to you.

We would love to have the opportunity to discuss how you can provide what your customers are seeking, which results in a profitable, comprehensive, customer delighting marketing program where everyone wins. Contact us today!

 

LoyaltyOne survey numbers quoted from, “TIPPING POINTS IN AN ECONOMY OF ONE” by Bryan Pearson, March 3, 2014

Add the GetOne App to your Facebook page

Hey store owners!

The GetOne Facebook app allows your customers to track their points, check their balances and view messages from you… all from your Facebook page!

Setup is quick and painless for GetOne customers using our Digital Loyalty Program.

Simply follow these 4 easy steps!

1) Log into your Facebook page

2) In the URL bar of your browser, type /AddGetOneRewards

Search in FB for /AddGetOneRewards

3) Click on the settings gear on the next screen

Click FB settings gear icon

4) Click on the Add App to Page

Add GetOne App to FB Page

That’s it! The app shows up on your page as seen in the example below:

GO FB app store owner page_sm

Where lies the loyalty of your loyalty program?

Where lies the loyalty of your loyalty program?Is the loyalty in your loyalty program accruing to you, your brand, your products and services? Or is it being siphoned off to the loyalty program provider? Are loyalty participants your customers or are you just another loyalty member permitted to access the loyalty program’s customers?

GetOne’s approach is to enable store owners first. They are the focus vs. other approaches which are consumer focused and merely allow store owners to participate. The loyalty service provider then becomes the focus of enabling consumer benefits, using the hard work of store owners. Store owners are GetOne’s customers. Store owners have customers, we refer to them as consumers. GetOne facilitates the store owners to increase their consumer customer base and improve the profitability of that base.

GetOne Rewards is in the business of helping small business grow their business profitably through a comprehensive, automated marketing program. This provides the ability to implement the best practices of digital marketing in a manner that delights and surprises store owners customers always communicating with the store owner’s personal style and messaging.

Loyalty is the start after all, but loyalty to whom? Store owners are seeking to increase the loyalty of their customers to their brand, their product and their service. This is in stark contrast to GetOne’s competition who focus on building the consumer’s loyalty to the loyalty program provider. The store owner’s branding takes a backseat.

GetOne starts with digital loyalty, but continues with a comprehensive, Automated Marketing Program (AMP). Like the famous Terminator, this automated marketing genius never gets tired, is never inattentive and always present for the merchant, enabling them to then always be with their customer. It automatically responds to every customer group with relevant, pertinent questions and messages or offers, that promote positive change in behavior for increased profitability.

GetOne believes that we succeed when we make store owners, our customers, thrilled with the profitable growth of their business. When store owner’s customers are delighted with the merchant’s helpful, intelligent and simple marketing program, merchants win. GetOne’s success takes a backseat to that of store owners. We only win when store owners have already won.

Digital Messaging Strategies

Earlier this week we wrapped up a four partDigital Messaging Strategies Wrapup series on Digital Messaging Strategies.

Digital messaging is an increasingly important part of a comprehensive, digital marketing program. The proliferation of mobile devices means that you now have the ability to reach out to your customers and even prospective, new customers wherever they are. Of course, in the famous words of Peter Parker’s uncle, “With much power, comes much responsibility”. The power of digital messaging cuts both ways; positive messaging and negative.

Let’s start with the negative aspects to beware of in digital messaging.

  • Irrelevant messaging. Users get a lot of messages from a lot of sources. If you aren’t careful that your messages are relevant to them, customers will either subconsciously block them out or consciously remove your messages from their inboxes.
  • Too many messages. Let’s face it, we’re bombarded by information in our digital lives. There’s only so much we can absorb before we just start tuning out. Consider this as an adjunct to the negative of irrelevant messages. Even relevant messages received too frequently can weary users. Not a good way to establish your brand in their minds.

Onto the powerful, positive aspects to digital messaging.

  • Reach your customers when they aren’t at your store or thinking of you! Working strategically you can reach out to your customers with relevant information to get them thinking about you and eager to stop in.
  • Reflect and build your brand, your values, your story. Your business is unique and you strive to create an environment that reflects you and your goals. Use messaging to reinforce them.
  • Relevant messaging. With a digital loyalty program, you have the opportunity to learn more about your customers than ever before. Best of all this information isn’t something you have to spend hours gleaning from peripheral data sources. Loyal customers will gladly provide you extra information when properly incented with rewards.
  • Digital and data = Automated. Digital loyalty creates a situation where you know more about your customers. This not only allows for creating meaningful, relevant messaging, but the ability to create automated messaging campaigns. Automated systems are a lot like the “Terminator” in that they don’t get tired, they are always paying attention and never, ever stop!

At GetOne we refer to this as ARM = Automated Relationship Management. Consider a system that knows enough about your customers to automatically send them relevant messages, whether you are in the store or even thinking about your marketing program. Harness the power of a loyalty program into a comprehensive, digital marketing program that works for you so you can focus on the aspects of the business you enjoy most!

Review the four Digital Messaging Strategies further and ARM your business for greater visibility, mind-share and profitability.

Coming Soon! New Feature: Nearby Offers

We’re adding a powerful new feature into the GetOne Rewards Mobile application.GetOne Mobile App This new feature, Nearby Offers, is targeted specifically at acquiring new customers to your store!

Nearby Offers will enable prospective, new customers to not only see that you are nearby, but what reward you are offering to attract them into your store. All on the move, right from their phone or other mobile device, whether they are next door or around the neighborhood.

Keep an eye out for a specific announcement date coming soon and check in with your account manager for how to make this work most effectively in acquiring new customers!

Install the GetOne Mobile App in preparation for the new release!

GetOne on Appstore

GetOne on Andriod

 

 

Digital Messaging Strategy: Coupon Campaigns (4 of 4)

GetOne Rewards is committed to helpingDigital Messaging Strategies - Coupon Campaigns - 4of4 small businesses achieve big results. Previously, we discussed the 5 Must Haves of an Effective Digital Loyalty Program. This is the fourth of four posts to get you started making use of the data you collect by examining four specific messaging strategies.

Strategy 4: Coupon Campaigns

Advertise offers and in-store deals with coupon campaigns that reach all customers that have signed up. Coupon campaigns are an attention-grabbing way to remind customers of your products and services.

How can I use it?

Send customers a message to introduce new products or services, or to encourage participation in existing campaigns. Registered members will automatically receive deals and specials they’re sure to love.

Sample Message

Cinco de Mayo today and every Monday in May. Come enjoy a Chicken Quesadilla, Taco Salad or PiriPiri Chicken Nachos (ea. $7.99). Add a drink free when you mention you are one of our GetOne loyalty friends!

Hopefully this series has helped jump-start some creative ideas for how you and your business can utilize a loyalty rewards program to move well beyond loyalty to a full digital marketing program with GetOne.

Please contact us with any questions or feedback!

 

From “Digital Messaging Strategies” by Maria Khodorkovsky

Digital Messaging Strategy: Birthday Messages (3 of 4)

GetOne Rewards is committed to helpingDigital Messaging Strategies - Birthday - 3of4 small businesses achieve big results. Previously, we discussed the 5 Must Haves of an Effective Digital Loyalty Program. This is the third of four posts to get you started making use of the data you collect by examining four specific messaging strategies.

Strategy 3: Birthday Messages

Join customers in celebrating their birthdays by offering them a special treat. Customers providing birthday data can be enrolled in a birthday club to receive customized offers, which can be valid for the specified month, week, or day.

How can I use it?

Once a customer supplies birthday data, that information is registered and can be used to generate congratulatory messages and birthday perks.

Sample Message

Happy Birthday John! To celebrate your birthday, stop in and get 20% OFF an entire purchase during this, your birthday month!

Please contact us with any questions or feedback!

Next we’ll examine Strategy 4: Coupon Campaigns

 

From “Digital Messaging Strategies” by Maria Khodorkovsky

Digital Messaging Strategy: Inactive Customer Messages (2 of 4)

GetOne Rewards is committed to helpingDigital Messaging Strategies - Inactive Customer - 2 of 4 small businesses achieve big results. Previously, we discussed the 5 Must Haves of an Effective Digital Loyalty Program. This is the second of four posts to get you started making use of the data you collect by examining four specific messaging strategies.

Strategy 2: Inactive Customer Messages

Reengage customers and incent return visits by offering special deals and discounts.

GetOne’s messaging system allows you to specify the length of time after a customer’s last visit that you set to determine inactive status. Identifying and reaching out to inactive customers increases retention and encourages loyalty.

How can I use it?

Simply set the number of days it takes for a customer to be considered inactive. The automated system sends a customized e-mail and app reminder to clients that have not visited in that amount of time. The messaging system also allows you to attach special deals and discounts to encourage customers to keep coming back.

Sample Message

There’s still time to receive 15% off any boutique item! Enjoy 15% off any boutique item on your next visit.

or

We’ve missed you! Stop in and check out our new spring line of clothing! You will also receive double rewards on your next visit!

Please contact us with any questions or feedback!

Next we’ll examine Strategy 3: Birthday Messages

 

From “Digital Messaging Strategies” by Maria Khodorkovsky

 

Digital Messaging Strategies: New Customer Messages (1 of 4)

Digital Messaging Strategies - New Customer - 1of4GetOne Rewards is committed to helping small businesses execute profitable and customer delighting marketing programs.

Previously, we discussed the 5 Must Haves of an Effective Digital Loyalty Program.

This is the first of four in a series on Digital Messaging Strategies. This will help you, the merchant, make the most of the 5 Must Haves by examining four specific messaging strategies to execute with your customers.

Strategy 1: New Customer Messages

Welcome new customers and show them how much you value their business with an e-mail greeting.

The new customer message provides a personal touch to your interaction. Offer special deals and discounts to let customers know that they made the right choice by signing up.

How can I use it?

Whether you prefer a simple greeting, introductory discount, or informational message with store hours and locations, you can customize content and automate the sending process. Once a customer signs up, the message is automatically sent to the e-mail address provided. That’s right, automatically! You set it up and let the marketing campaign do the work from there.

Sample Message

Thanks for joining Sally’s Pretzels Rewards program! For joining, we are giving you a coupon on your next visit for a $1 pretzel. Simply enter your phone number into the register and click to redeem! You are awesome!

or

Sally’s Pretzels appreciates your business. Thanks for stopping in!

You can learn more about us at our web site: www.sallys-pretz.els.

Our store hours are: Mon – Fri 10am – 8pm and Sat 10am – 10pm.

Stop by and follow us at our Facebook, Google+ and Pinterest pages!

Please contact us with any questions or feedback!

Next we’ll examine Strategy 2: Inactive Customer Messages

 

From “Digital Messaging Strategies” by Maria Khodorkovsky