The Must-Haves of an Effective Loyalty Program

Over the past two weeks we’ve been covering the Must Haves of an Effective Loyalty Program.

GetOne Rewards is committed to helping our customers… merchants, grow their businesses profitably.

Getting a loyalty program is easy. Ensuring you GetOne (sorry can’t resist) that works to grow your business profitably is not as simple as printing off punch cards or even allowing someone to put a terminal on your counter to drive their coupon business.

Like everything else, loyalty is going digital. This provides exciting opportunities for merchants to provide customer delighting levels of engagement and true relationship building.

If you missed any of the Five Must Haves, please use the links below to review them.

We would love to hear your feedback, so feel free to engage with use here in the comments or Contact us! area or on Facebook, Google+, LinkedIN or Twitter

The Five Must Haves of an Effective Loyalty Program

Effective Loyalty checklist

  1. Make Signing up a Breeze
  2. Ask the Right Questions
  3. Do the Math
  4. Aim to Please
  5. Keep up the Communication

 

From “Five Must-Haves of Effective Digital Loyalty” by Maria Khodorkovsky

Part 2 of 5: Must-Haves of an Effective Loyalty Program

This is the second in a five part series on what you should consider in implementing an effective loyalty program. GetOne would love to hear from you if you have anything you think we overlooked or if you have any questions.

2) Ask the Right Questions

Use Case: Rosie’s Hair Salon specializes in high-quality cuts and colors. When Rosie decided to install a digital rewards program, she made sure not to burden clients with too many sign-up questions. Other than a phone number and email address, the only information visitors needed to provide was the year in which she graduated high school and the names and ages of her children.

Gathering information about members enrolled in a loyalty program can provide valuable insights into Data_collection_screenshotconsumer behavior. This useful tool should be a basic function of all digital loyalty programs, but should remain optional for participation. After all, your customer’s continued business is what earns them points and rewards, and they should never feel disadvantaged by opting not to provide additional information such as a birthday or email address. Additionally, in order to encourage participation while avoiding privacy concerns, only request information that matches your industry.

  • An auto shop might ask for the year of a customer’s car.
  • A music store might request a shopper’s favorite guitar maker.

Switch the two and watch as tempers rise and participation decreases.

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From “Five Must-Haves of Effective Digital Loyalty” by Maria Khodorkovsky

Digital Messaging Strategy: Inactive Customer Messages (2 of 4)

GetOne Rewards is committed to helpingDigital Messaging Strategies - Inactive Customer - 2of4 small businesses achieve big results. Previously, we discussed the 5 Must Haves of an Effective Digital Loyalty Program. This is the second of four posts to get you started making use of the data you collect by examining four specific messaging strategies.

Strategy 2: Inactive Customer Messages

Reengage customers and incent return visits by offering special deals and discounts.

GetOne’s messaging system allows you to specify the length of time after a customer’s last visit that you set to determine inactive status. Identifying and reaching out to inactive customers increases retention and encourages loyalty.

How can I use it?

Simply set the number of days it takes for a customer to be considered inactive. The automated system sends a customized e-mail and app reminder to clients that have not visited in that amount of time. The messaging system also allows you to attach special deals and discounts to encourage customers to keep coming back.

Sample Message

There’s still time to receive 15% off any boutique item! Enjoy 15% off any boutique item on your next visit.

or

We’ve missed you! Stop in and check out our new spring line of clothing! You will also receive double rewards on your next visit!

Please contact us with any questions or feedback!

Next we’ll examine Strategy 3: Birthday Messages

 

From “Digital Messaging Strategies” by Maria Khodorkovsky

Digital Messaging Strategy: Birthday Messages (3 of 4)

GetOne Rewards is committed to helpingDigital Messaging Strategies - Birthday - 3of4 small businesses achieve big results. Previously, we discussed the 5 Must Haves of an Effective Digital Loyalty Program. This is the third of four posts to get you started making use of the data you collect by examining four specific messaging strategies.

Strategy 3: Birthday Messages

Join customers in celebrating their birthdays by offering them a special treat. Customers providing birthday data can be enrolled in a birthday club to receive customized offers, which can be valid for the specified month, week, or day.

How can I use it?

Once a customer supplies birthday data, that information is registered and can be used to generate congratulatory messages and birthday perks.

Sample Message

Happy Birthday John! To celebrate your birthday, stop in and get 20% OFF an entire purchase during this, your birthday month!

Please contact us with any questions or feedback!

Next we’ll examine Strategy 4: Coupon Campaigns

 

From “Digital Messaging Strategies” by Maria Khodorkovsky