New Feature Released: Nearby Offers!

Last week we mentioned GetOne is adding a powerful new feature into the GetOne Rewards Mobile application. This new feature, Nearby Offers, is targeted specifically at acquiring new customers to your store!

This highly requested feature to further drive loyalty by drawing in new customers is now here! You asked, we listened, we coded… we released!

Nearby Offers will enable prospective, new customers to not only see that you are nearby, but what reward you are offering to attract them into your store. All on the move, right from their phone or other mobile device, whether they are next door or around the neighborhood.

Now store owners can set-up automated marketing to GetOne users who until now have not had the pleasure of your products and service! People you have never before interacted with now can join your loyalty program, taking full advantage of your comprehensive, automated marketing program. What better way to meet your new customers and introduce yourself?

Below is a walk-through of the new feature as it appears in the GetOne Rewards app:

This is the view when you choose the new "Nearby Me" tab. It looks for the locations around you and allows you to view them in both a map and list format - whichever you find works better for you. As you can see, if a location has created offers for their new customers a banner appears saying so. Note the “Offer Available” flag on FIGO Pasta.
Clicking on the banner displayed in the map screen above, then displays to prospective customers a list of all the offers available. There can be more than one, but customers can only claim one of those offered.
Clicking on an offer drops down the description and an “Activate this Offer” button to activate that particular offer.
Having clicked the “Activate this Offer” button, the new customer is advised they will be enrolled in the loyalty program. We refer to this as "activating" an offer. It allows new customers to claim this offer when they come in for their visit to your store! The offer doesn’t yet get marked as claimed.
Having activated the offer, the app advises the new customer to use the offer on the kiosk on first visit.
When the new customer comes into the store and enters their phone number at the GetOne kiosk, the offer is displayed in the “Coupons” section of the kiosk screen.

Anyone activating an offer is automatically enrolled in your marketing program!

Setting up, monitoring and managing Nearby Offers is simple, customizable and automated!

Select Nearby Offers under the Marketing tab of your GetOne web portal interface.

Track how your Nearby Offers are performing. Claimed indicates that a new customer walked in the store and is enrolled in your Automated Marketing Program!

Disable / Enable offers with the click of a button.

MerchPortal 4

Digital Messaging Strategies

Earlier this week we wrapped up a four partDigital Messaging Strategies Wrapup series on Digital Messaging Strategies.

Digital messaging is an increasingly important part of a comprehensive, digital marketing program. The proliferation of mobile devices means that you now have the ability to reach out to your customers and even prospective, new customers wherever they are. Of course, in the famous words of Peter Parker’s uncle, “With much power, comes much responsibility”. The power of digital messaging cuts both ways; positive messaging and negative.

Let’s start with the negative aspects to beware of in digital messaging.

  • Irrelevant messaging. Users get a lot of messages from a lot of sources. If you aren’t careful that your messages are relevant to them, customers will either subconsciously block them out or consciously remove your messages from their inboxes.
  • Too many messages. Let’s face it, we’re bombarded by information in our digital lives. There’s only so much we can absorb before we just start tuning out. Consider this as an adjunct to the negative of irrelevant messages. Even relevant messages received too frequently can weary users. Not a good way to establish your brand in their minds.

Onto the powerful, positive aspects to digital messaging.

  • Reach your customers when they aren’t at your store or thinking of you! Working strategically you can reach out to your customers with relevant information to get them thinking about you and eager to stop in.
  • Reflect and build your brand, your values, your story. Your business is unique and you strive to create an environment that reflects you and your goals. Use messaging to reinforce them.
  • Relevant messaging. With a digital loyalty program, you have the opportunity to learn more about your customers than ever before. Best of all this information isn’t something you have to spend hours gleaning from peripheral data sources. Loyal customers will gladly provide you extra information when properly incented with rewards.
  • Digital and data = Automated. Digital loyalty creates a situation where you know more about your customers. This not only allows for creating meaningful, relevant messaging, but the ability to create automated messaging campaigns. Automated systems are a lot like the “Terminator” in that they don’t get tired, they are always paying attention and never, ever stop!

At GetOne we refer to this as ARM = Automated Relationship Management. Consider a system that knows enough about your customers to automatically send them relevant messages, whether you are in the store or even thinking about your marketing program. Harness the power of a loyalty program into a comprehensive, digital marketing program that works for you so you can focus on the aspects of the business you enjoy most!

Review the four Digital Messaging Strategies further and ARM your business for greater visibility, mind-share and profitability.

Digital Messaging Strategy: Birthday Messages (3 of 4)

GetOne Rewards is committed to helpingDigital Messaging Strategies - Birthday - 3of4 small businesses achieve big results. Previously, we discussed the 5 Must Haves of an Effective Digital Loyalty Program. This is the third of four posts to get you started making use of the data you collect by examining four specific messaging strategies.

Strategy 3: Birthday Messages

Join customers in celebrating their birthdays by offering them a special treat. Customers providing birthday data can be enrolled in a birthday club to receive customized offers, which can be valid for the specified month, week, or day.

How can I use it?

Once a customer supplies birthday data, that information is registered and can be used to generate congratulatory messages and birthday perks.

Sample Message

Happy Birthday John! To celebrate your birthday, stop in and get 20% OFF an entire purchase during this, your birthday month!

Please contact us with any questions or feedback!

Next we’ll examine Strategy 4: Coupon Campaigns

 

From “Digital Messaging Strategies” by Maria Khodorkovsky

Digital Messaging Strategy: Inactive Customer Messages (2 of 4)

GetOne Rewards is committed to helpingDigital Messaging Strategies - Inactive Customer - 2 of 4 small businesses achieve big results. Previously, we discussed the 5 Must Haves of an Effective Digital Loyalty Program. This is the second of four posts to get you started making use of the data you collect by examining four specific messaging strategies.

Strategy 2: Inactive Customer Messages

Reengage customers and incent return visits by offering special deals and discounts.

GetOne’s messaging system allows you to specify the length of time after a customer’s last visit that you set to determine inactive status. Identifying and reaching out to inactive customers increases retention and encourages loyalty.

How can I use it?

Simply set the number of days it takes for a customer to be considered inactive. The automated system sends a customized e-mail and app reminder to clients that have not visited in that amount of time. The messaging system also allows you to attach special deals and discounts to encourage customers to keep coming back.

Sample Message

There’s still time to receive 15% off any boutique item! Enjoy 15% off any boutique item on your next visit.

or

We’ve missed you! Stop in and check out our new spring line of clothing! You will also receive double rewards on your next visit!

Please contact us with any questions or feedback!

Next we’ll examine Strategy 3: Birthday Messages

 

From “Digital Messaging Strategies” by Maria Khodorkovsky

 

Digital Messaging Strategies: New Customer Messages (1 of 4)

Digital Messaging Strategies - New Customer - 1of4GetOne Rewards is committed to helping small businesses execute profitable and customer delighting marketing programs.

Previously, we discussed the 5 Must Haves of an Effective Digital Loyalty Program.

This is the first of four in a series on Digital Messaging Strategies. This will help you, the merchant, make the most of the 5 Must Haves by examining four specific messaging strategies to execute with your customers.

Strategy 1: New Customer Messages

Welcome new customers and show them how much you value their business with an e-mail greeting.

The new customer message provides a personal touch to your interaction. Offer special deals and discounts to let customers know that they made the right choice by signing up.

How can I use it?

Whether you prefer a simple greeting, introductory discount, or informational message with store hours and locations, you can customize content and automate the sending process. Once a customer signs up, the message is automatically sent to the e-mail address provided. That’s right, automatically! You set it up and let the marketing campaign do the work from there.

Sample Message

Thanks for joining Sally’s Pretzels Rewards program! For joining, we are giving you a coupon on your next visit for a $1 pretzel. Simply enter your phone number into the register and click to redeem! You are awesome!

or

Sally’s Pretzels appreciates your business. Thanks for stopping in!

You can learn more about us at our web site: www.sallys-pretz.els.

Our store hours are: Mon – Fri 10am – 8pm and Sat 10am – 10pm.

Stop by and follow us at our Facebook, Google+ and Pinterest pages!

Please contact us with any questions or feedback!

Next we’ll examine Strategy 2: Inactive Customer Messages

 

From “Digital Messaging Strategies” by Maria Khodorkovsky

Part 2 of 5: Must-Haves of an Effective Loyalty Program

This is the second in a five part series on what you should consider in implementing an effective loyalty program. GetOne would love to hear from you if you have anything you think we overlooked or if you have any questions.

2) Ask the Right Questions

Use Case: Rosie’s Hair Salon specializes in high-quality cuts and colors. When Rosie decided to install a digital rewards program, she made sure not to burden clients with too many sign-up questions. Other than a phone number and email address, the only information visitors needed to provide was the year in which she graduated high school and the names and ages of her children.

Gathering information about members enrolled in a loyalty program can provide valuable insights into Data_collection_screenshotconsumer behavior. This useful tool should be a basic function of all digital loyalty programs, but should remain optional for participation. After all, your customer’s continued business is what earns them points and rewards, and they should never feel disadvantaged by opting not to provide additional information such as a birthday or email address. Additionally, in order to encourage participation while avoiding privacy concerns, only request information that matches your industry.

  • An auto shop might ask for the year of a customer’s car.
  • A music store might request a shopper’s favorite guitar maker.

Switch the two and watch as tempers rise and participation decreases.

GetOne Rewards Overview Video

From “Five Must-Haves of Effective Digital Loyalty” by Maria Khodorkovsky

Digital Messaging Strategy: Inactive Customer Messages (2 of 4)

GetOne Rewards is committed to helpingDigital Messaging Strategies - Inactive Customer - 2of4 small businesses achieve big results. Previously, we discussed the 5 Must Haves of an Effective Digital Loyalty Program. This is the second of four posts to get you started making use of the data you collect by examining four specific messaging strategies.

Strategy 2: Inactive Customer Messages

Reengage customers and incent return visits by offering special deals and discounts.

GetOne’s messaging system allows you to specify the length of time after a customer’s last visit that you set to determine inactive status. Identifying and reaching out to inactive customers increases retention and encourages loyalty.

How can I use it?

Simply set the number of days it takes for a customer to be considered inactive. The automated system sends a customized e-mail and app reminder to clients that have not visited in that amount of time. The messaging system also allows you to attach special deals and discounts to encourage customers to keep coming back.

Sample Message

There’s still time to receive 15% off any boutique item! Enjoy 15% off any boutique item on your next visit.

or

We’ve missed you! Stop in and check out our new spring line of clothing! You will also receive double rewards on your next visit!

Please contact us with any questions or feedback!

Next we’ll examine Strategy 3: Birthday Messages

 

From “Digital Messaging Strategies” by Maria Khodorkovsky

Digital Messaging Strategy: Birthday Messages (3 of 4)

GetOne Rewards is committed to helpingDigital Messaging Strategies - Birthday - 3of4 small businesses achieve big results. Previously, we discussed the 5 Must Haves of an Effective Digital Loyalty Program. This is the third of four posts to get you started making use of the data you collect by examining four specific messaging strategies.

Strategy 3: Birthday Messages

Join customers in celebrating their birthdays by offering them a special treat. Customers providing birthday data can be enrolled in a birthday club to receive customized offers, which can be valid for the specified month, week, or day.

How can I use it?

Once a customer supplies birthday data, that information is registered and can be used to generate congratulatory messages and birthday perks.

Sample Message

Happy Birthday John! To celebrate your birthday, stop in and get 20% OFF an entire purchase during this, your birthday month!

Please contact us with any questions or feedback!

Next we’ll examine Strategy 4: Coupon Campaigns

 

From “Digital Messaging Strategies” by Maria Khodorkovsky