According to a recent study by Loyalogy, consumers estimate that a strong rewards program will increase their visit rate to a particular restaurant by an average of 35 percent. Charlotte merchants such as Planet Smoothie, Jet’s Pizza, Haagen-Dazs, Nestle Toll House Café and Riley Rose are taking note. These business are discovering how a well-implemented digital loyalty platform makes accumulating, analyzing and reacting to the gathered data easier than ever before and positively influences the bottom line.
GetOne Rewards Inc., a company that streamlines marketing, social media and loyalty into one digital platform, is introducing this industry trend to retail and restaurant establishments in Charlotte. Using the company’s cloud-based digital loyalty and marketing program, merchants can track customers’ daily behaviors using data points to measure everything from in-store visit frequency to loyalty program levels to social media engagement. GetOne merchant users can also view trends over any time frame — what locations are performing the best and when, for example–and filter out the clutter. The results are dynamic enough to enable a store owner to examine single store trends while the CMO tracks companywide behavior.
“The data acquired through digital loyalty programs offers store owners much needed insights in to their customer base,” says Randy McCoy CEO of GetOne Rewards. “From speaking with Charlotte store owners, we have seen firsthand how a fully integrated loyalty program can not only drive new customers to the storefront but also entice existing customers to return more often.”
Historically, antiquated and outdated fishbowl-type programs have been common place among Charlotte store owners, but that trend is changing. Averaging 1,000 customer sign-ups per store front and ranging across multiple verticals, GetOne is a local trailblazer in customer loyalty.
“Merchants in Charlotte are beginning to unlock tremendous revenue potential by implementing a loyalty platform such as ours,” explains Jay Jackson, co-founder of GetOne Rewards. “This type of marketing power is giving our customers an edge over the competition, regardless of how much they are spending with traditional advertising and direct marketing strategies.”