Charlotte, NC merchants embrace GetOne. How about you?

According to a recent study by Loyalogy, consumers estimate that a strong rewards program will increase their visit rate to a particular restaurant by an average of 35 percent. Charlotte merchants such as Planet Smoothie, Jet’s Pizza, Haagen-Dazs, Nestle Toll House Café and Riley Rose are taking note. These business are discovering how a well-implemented digital loyalty platform makes accumulating, analyzing and reacting to the gathered data easier than ever before and positively influences the bottom line.Charlotte NC Embraces GetOne Rewards_sm

GetOne Rewards Inc., a company that streamlines marketing, social media and loyalty into one digital platform, is introducing this industry trend to retail and restaurant establishments in Charlotte. Using the company’s cloud-based digital loyalty and marketing program, merchants can track customers’ daily behaviors using data points to measure everything from in-store visit frequency to loyalty program levels to social media engagement. GetOne merchant users can also view trends over any time frame — what locations are performing the best and when, for example–and filter out the clutter. The results are dynamic enough to enable a store owner to examine single store trends while the CMO tracks companywide behavior.

“The data acquired through digital loyalty programs offers store owners much needed insights in to their customer base,” says Randy McCoy CEO of GetOne Rewards. “From speaking with Charlotte store owners, we have seen firsthand how a fully integrated loyalty program can not only drive new customers to the storefront but also entice existing customers to return more often.”

Historically, antiquated and outdated fishbowl-type programs have been common place among Charlotte store owners, but that trend is changing. Averaging 1,000 customer sign-ups per store front and ranging across multiple verticals, GetOne is a local trailblazer in customer loyalty.

“Merchants in Charlotte are beginning to unlock tremendous revenue potential by implementing a loyalty platform such as ours,” explains Jay Jackson, co-founder of GetOne Rewards. “This type of marketing power is giving our customers an edge over the competition, regardless of how much they are spending with traditional advertising and direct marketing strategies.”

Your customers want to give you their personal info… well, not give…

They want to trade it for fair value. Your customers, the average consumer, is daily becoming more aware that their data has value.

  • Value to them in that they recognize the security risks of giving up the wrong data in the wrong places.
  • Value to you, their vendor. What value? What are you going to do with this information?Customers want to give you info... well, not give...

Whether your customer is concerned about giving you information out of a security fear or just because they are bargainers by nature, they want some tangible value in exchange. According to a recent LoyaltyOne survey, 77% of consumers don’t feel they are getting any value from sharing their personal information. Yet 63% of those same survey participants said they would give up more personal information if they thought they would receive “relevant products and service offers in return”.

This is no surprise, customers continue to report a desire for personalized service. Relevancy of your product and service is why they’ve come into contact with you to begin with. The more relevant you can make yourself to their needs and goals, the more personal will you be perceived by those customers.

Let’s face it, coupon and even other loyalty programs can feel a bit mercenary. The pitch, “Come look at this shiny trinket so I and my 10,000 other coupon cooperative members can market at you”, is not what your quality customers are interested in, are they? We at GetOne Rewards, agree!

We believe in a multi-stage approach to proving to your customers the value of providing you additional information.

  • The first is obvious. Fair trade. “Provide me some of you information and get an immediate reward for doing so.” This data is between you and your customer. GetOne is here to facilitate your business, your brand, your messaging, your relationship with your customer, not a collective, marketing noise machine carrying on who-knows-what communications with your customer over which you have no control.
  • The next is then using that information to deliver “relevant products and service offers in return”. This is why you really want the information after all, isn’t it? If you know what your customer’s preferences are in regard to why they visit you, then you can use this to encourage their frequent return. If you know their birthday combined with their preferences you can provide a perfectly timed, relevant offer. That’s a solid relationship building opportunity, don’t you agree?
  • You can continue by crafting automated, targeted (i.e. relevant) promotions specific to each customer. We refer to this as Automated Relationship Management (ARM).

GetOne’s digital loyalty service facilitates just such capabilities moving beyond loyalty as a single, marketing approach to a comprehensive marketing program that:

  • Works for you while you are focused on your core business. It is unlikely you started your business to pursue being a marketing guru, eh?
  • Provides you the ability to build relationships with your customers even when they aren’t physically in your store.

Your customers are looking for that personal touch, otherwise they could just stay home and shop online or stop at the competing vendor they drive past to get to you.

We would love to have the opportunity to discuss how you can provide what your customers are seeking, which results in a profitable, comprehensive, customer delighting marketing program where everyone wins. Contact us today!

 

LoyaltyOne survey numbers quoted from, “TIPPING POINTS IN AN ECONOMY OF ONE” by Bryan Pearson, March 3, 2014

Digital Loyalty, a shift in the industry

Leslie Jenkins of Yahoo Small Business Advisor published an article, “Boost Your Business Through a Customer Loyalty Program” highlighting GetOne’s CEO, Randy McCoy.

The article highlights a 2013 Colloquy Loyalty Census that notes:Yahoo SMB article - Boost Your Business thru Loyalty_sm

“… besides besides providing a strategy to keep individuals coming back and encouraging new shoppers to make purchases, loyalty programs can also reveal insight about customer behavior.”

Randy points out:

“Merchants are capitalizing on the real-time and geo-targeting capabilities of cloud-based loyalty platforms. Incentives and rewards are the foundation of any loyalty program, but retaining customers and understanding why new ones are entering your store can be the difference between surviving and scaling a business.”

The article goes on to offer 3 tips to help businesses get started:

  1. Consider what rewards will be offered.
    • GetOne couldn’t agree more! Additionally, we provide our customers guidance as to how best structure a profitable, customer delighting reward structure.
  2. Start with the basics – Punch Card.
    • On this point, GetOne would counsel the benefits of a digital rewards program over an analog program. Punch cards provide lack the ability to track the performance of your rewards program with automated reporting. They also lack the ability to communicate with your customers when they aren’t even in your store or allow you to further incent customers to gladly provide you additional, valuable information about their preferences to build a comprehensive Automated Marketing Program (AMP). Learn more at GetOneRewards.com.
  3. Make the rewards known.
    • Again a digital loyalty program maximizes your ability to keep your rewards program top of mind with your customers. Starting with the GetOne Rewards kiosk at your checkout area and continuing with the ability to communicate standard rewards, birthday rewards, specials and other promotions to your customers in or out of the store. Also consider the newest GetOne feature Nearby Offers whereby new customers can discover your store and offers and a map to guide them in!

Please feel free to Contact GetOne about how we can help you not only implement a profitable rewards program, but to go beyond loyalty to a comprehensive digital marketing program!

Add the GetOne App to your Facebook page

Hey store owners!

The GetOne Facebook app allows your customers to track their points, check their balances and view messages from you… all from your Facebook page!

Setup is quick and painless for GetOne customers using our Digital Loyalty Program.

Simply follow these 4 easy steps!

1) Log into your Facebook page

2) In the URL bar of your browser, type /AddGetOneRewards

Search in FB for /AddGetOneRewards

3) Click on the settings gear on the next screen

Click FB settings gear icon

4) Click on the Add App to Page

Add GetOne App to FB Page

That’s it! The app shows up on your page as seen in the example below:

GO FB app store owner page_sm

Where lies the loyalty of your loyalty program?

Where lies the loyalty of your loyalty program?Is the loyalty in your loyalty program accruing to you, your brand, your products and services? Or is it being siphoned off to the loyalty program provider? Are loyalty participants your customers or are you just another loyalty member permitted to access the loyalty program’s customers?

GetOne’s approach is to enable store owners first. They are the focus vs. other approaches which are consumer focused and merely allow store owners to participate. The loyalty service provider then becomes the focus of enabling consumer benefits, using the hard work of store owners. Store owners are GetOne’s customers. Store owners have customers, we refer to them as consumers. GetOne facilitates the store owners to increase their consumer customer base and improve the profitability of that base.

GetOne Rewards is in the business of helping small business grow their business profitably through a comprehensive, automated marketing program. This provides the ability to implement the best practices of digital marketing in a manner that delights and surprises store owners customers always communicating with the store owner’s personal style and messaging.

Loyalty is the start after all, but loyalty to whom? Store owners are seeking to increase the loyalty of their customers to their brand, their product and their service. This is in stark contrast to GetOne’s competition who focus on building the consumer’s loyalty to the loyalty program provider. The store owner’s branding takes a backseat.

GetOne starts with digital loyalty, but continues with a comprehensive, Automated Marketing Program (AMP). Like the famous Terminator, this automated marketing genius never gets tired, is never inattentive and always present for the merchant, enabling them to then always be with their customer. It automatically responds to every customer group with relevant, pertinent questions and messages or offers, that promote positive change in behavior for increased profitability.

GetOne believes that we succeed when we make store owners, our customers, thrilled with the profitable growth of their business. When store owner’s customers are delighted with the merchant’s helpful, intelligent and simple marketing program, merchants win. GetOne’s success takes a backseat to that of store owners. We only win when store owners have already won.

Digital Messaging Strategy: Coupon Campaigns (4 of 4)

GetOne Rewards is committed to helpingDigital Messaging Strategies - Coupon Campaigns - 4of4 small businesses achieve big results. Previously, we discussed the 5 Must Haves of an Effective Digital Loyalty Program. This is the fourth of four posts to get you started making use of the data you collect by examining four specific messaging strategies.

Strategy 4: Coupon Campaigns

Advertise offers and in-store deals with coupon campaigns that reach all customers that have signed up. Coupon campaigns are an attention-grabbing way to remind customers of your products and services.

How can I use it?

Send customers a message to introduce new products or services, or to encourage participation in existing campaigns. Registered members will automatically receive deals and specials they’re sure to love.

Sample Message

Cinco de Mayo today and every Monday in May. Come enjoy a Chicken Quesadilla, Taco Salad or PiriPiri Chicken Nachos (ea. $7.99). Add a drink free when you mention you are one of our GetOne loyalty friends!

Hopefully this series has helped jump-start some creative ideas for how you and your business can utilize a loyalty rewards program to move well beyond loyalty to a full digital marketing program with GetOne.

Please contact us with any questions or feedback!

 

From “Digital Messaging Strategies” by Maria Khodorkovsky

The Must-Haves of an Effective Loyalty Program

Over the past two weeks we’ve been covering the Must Haves of an Effective Loyalty Program.

GetOne Rewards is committed to helping our customers… merchants, grow their businesses profitably.

Getting a loyalty program is easy. Ensuring you GetOne (sorry can’t resist) that works to grow your business profitably is not as simple as printing off punch cards or even allowing someone to put a terminal on your counter to drive their coupon business.

Like everything else, loyalty is going digital. This provides exciting opportunities for merchants to provide customer delighting levels of engagement and true relationship building.

If you missed any of the Five Must Haves, please use the links below to review them.

We would love to hear your feedback, so feel free to engage with use here in the comments or Contact us! area or on Facebook, Google+, LinkedIN or Twitter

The Five Must Haves of an Effective Loyalty Program

Effective Loyalty checklist

  1. Make Signing up a Breeze
  2. Ask the Right Questions
  3. Do the Math
  4. Aim to Please
  5. Keep up the Communication

 

From “Five Must-Haves of Effective Digital Loyalty” by Maria Khodorkovsky

Part 5 of 5: Must-Haves of an Effective Loyalty Program

This is the fifth in a five part series on what you should consider in implementing an effective loyalty program. GetOne would love to hear from you if you have anything you think we overlooked or if you have any questions.

5) Keep up the Communication

Use Case: Bianca was pleased with the loyalty program she set up for shoppers in her hardware store. She saw no reason to send e-mail notifications when she ran deals, discounts, or store specials; the rewards program was more than enough to keep customers coming back regularly.

While offering rewards goes aKeep Up Communications long way toward building a loyal customer base, regular communication is vital to keeping customers informed of your store’s latest news.

  • Advertise a 15% discount to be used between lag hours or seasonal slumps.
  • Inspire clients to try new products and services by announcing introductory rates.
  • Congratulate shoppers on their birthdays with an automatic greeting or coupon.

By establishing regular communication, businesses create a loyal and well-informed customer base that is eager to return, again and again.

Of course, there are better and worse ways to accomplish this goal. GetOne Rewards refrains from using text messages, which many clients consider annoying and intrusive, and which may prompt them to opt out of communications altogether. Text messages are also expensive, costing upwards of 3 cents per message, per user, and do not include read-receipt or coupon attachment capability.

GetOne Rewards Overview Video

 

From “Five Must-Haves of Effective Digital Loyalty” by Maria Khodorkovsky

Part 4 of 5: Must-Haves of an Effective Loyalty Program

This is the fourth in a five part series on what you should consider in implementing an effective loyalty program. GetOne would love to hear from you if you have anything you think we overlooked or if you have any questions.

4) Aim to Please

Use Case: When Richard installed a loyalty program for his pet shop, he was positive he knew exactly what sorts of rewards to offer his clients.

  • For the first 5 points earned, all clients received a free coat brushing for cats.
  • At the 10 point level, points were automatically redeemed for a brushing for small dogs.
  • At the 20 point level, brushing for large dogs was the reward.

Everyone loves options. Allowing customersaim_to_please to choose from a menu of rewards ensures that they will not feel forced into claiming goods they did not want or will not use. In the example above, Richard has taken good care of clients that have their pets brushed, but he has offered nothing for those that come in for other services.

Diversify your loyalty program by allowing customers to pick from a rewards menu or redeem points at different levels. Keep in mind, however, that an overly complicated rewards structure will not be as attractive to customers as a simple and straightforward one.

It is also helpful to include “dream rewards” – big-ticket prizes that require a long track record of loyalty, but that entice shoppers to continue purchasing and accruing points. These rewards may be:

  • Monetary, such as a major discount or expensive item.
  • Creative, like the chance to rename a sandwich after 100 points at a deli or shave the owner’s head after 500 at a hair salon!

Whatever the reward, point redemption should be easy and painless. Making customers jump through hoops just to claim their rewards will inevitably discourage future participation.

GetOne Rewards Overview Video

 

From “Five Must-Haves of Effective Digital Loyalty” by Maria Khodorkovsky

Part 3 of 5: Must-Haves of an Effective Loyalty Program

This is the third in a five part series on what you should consider in implementing an effective loyalty program. GetOne would love to hear from you if you have anything you think we overlooked or if you have any questions.

3) Do the Math

Ineffective Use Case: Chris set up a digital loyalty program in his sandwich shop to reward regular customers and encourage new visitors to return. He decided that each sandwich purchased would be worth 1 point. After 50 points, a customer receives 50% off the next meal.

photo credit: <a href="http://www.flickr.com/photos/davedugdale/5099605109/">Dave Dugdale</a> via <a href="http://photopin.com">photopin</a> <a href="http://creativecommons.org/licenses/by-sa/2.0/">cc</a>

photo credit: Dave Dugdale

In order for a loyalty program to be successful, customers need to feel confident that they can and will receive the rewards you offer. In the example above, a customer would need to eat at Chris’s shop 2 times each week for almost 6 months – all for a savings of only a few dollars. An offer like that does little to inspire even the most loyal customers to sign up.

Attainable rewards are those perceived by a customer to be reachable in a reasonable amount of time with a minimum amount of effort. By measuring the value of the reward with the estimated time period required to receive it, a business can map out a successful loyalty program.

Questions to ask when setting up a rewards system include:

  • How many points does it take to be eligible for a reward?
  • What is required to earn a point?  Points can be earned per visit or per dollar(s) spent.
  • If points are purchase-based, is there a minimum amount that the customer must spend per purchase to receive a point? A maximum number of points per visit?
  • What is the minimum amount of time that must pass between visits?
  • Are points automatically redeemed for a reward at a certain level? Can customers instead choose to “save” points for different rewards at different point levels?
  • How long will it take the average customer to be rewarded?

Here’s just one example of a well structured loyalty program.

Effective Use Case: Alex decided to install a loyalty program in her boutique cupcake shop. To simplify matters, she assigned one point per cupcake  purchased. After 10 points, customers could receive a free cupcake of their choice, or they could save their  points for a tour of the bakery, complete with taste-testing, at 20 points.

By avoiding the pitfalls illustrated in this 5 part series on Must-Haves of Effective Loyalty Programs, you can create a system that fits your business and works for you.

GetOne Rewards Overview Video

 

From “Five Must-Haves of Effective Digital Loyalty” by Maria Khodorkovsky