Digital Messaging Strategy: Coupon Campaigns (4 of 4)

GetOne Rewards is committed to helpingDigital Messaging Strategies - Coupon Campaigns - 4of4 small businesses achieve big results. Previously, we discussed the 5 Must Haves of an Effective Digital Loyalty Program. This is the fourth of four posts to get you started making use of the data you collect by examining four specific messaging strategies.

Strategy 4: Coupon Campaigns

Advertise offers and in-store deals with coupon campaigns that reach all customers that have signed up. Coupon campaigns are an attention-grabbing way to remind customers of your products and services.

How can I use it?

Send customers a message to introduce new products or services, or to encourage participation in existing campaigns. Registered members will automatically receive deals and specials they’re sure to love.

Sample Message

Cinco de Mayo today and every Monday in May. Come enjoy a Chicken Quesadilla, Taco Salad or PiriPiri Chicken Nachos (ea. $7.99). Add a drink free when you mention you are one of our GetOne loyalty friends!

Hopefully this series has helped jump-start some creative ideas for how you and your business can utilize a loyalty rewards program to move well beyond loyalty to a full digital marketing program with GetOne.

Please contact us with any questions or feedback!

 

From “Digital Messaging Strategies” by Maria Khodorkovsky

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