Digital Messaging Strategy: Inactive Customer Messages (2 of 4)

GetOne Rewards is committed to helpingDigital Messaging Strategies - Inactive Customer - 2 of 4 small businesses achieve big results. Previously, we discussed the 5 Must Haves of an Effective Digital Loyalty Program. This is the second of four posts to get you started making use of the data you collect by examining four specific messaging strategies.

Strategy 2: Inactive Customer Messages

Reengage customers and incent return visits by offering special deals and discounts.

GetOne’s messaging system allows you to specify the length of time after a customer’s last visit that you set to determine inactive status. Identifying and reaching out to inactive customers increases retention and encourages loyalty.

How can I use it?

Simply set the number of days it takes for a customer to be considered inactive. The automated system sends a customized e-mail and app reminder to clients that have not visited in that amount of time. The messaging system also allows you to attach special deals and discounts to encourage customers to keep coming back.

Sample Message

There’s still time to receive 15% off any boutique item! Enjoy 15% off any boutique item on your next visit.


We’ve missed you! Stop in and check out our new spring line of clothing! You will also receive double rewards on your next visit!

Please contact us with any questions or feedback!

Next we’ll examine Strategy 3: Birthday Messages


From “Digital Messaging Strategies” by Maria Khodorkovsky


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