March 5, 2014
MERCHANTS REAP REWARDS AS CHARLOTTE ADOPTS TREND TOWARDS DIGITAL CUSTOMER LOYALTY
GetOne Rewards Enters the Market as Store Owners Increase Customer Retention through Interactive Loyalty Platforms
According to a recent study by Loyalogy, consumers estimate that a strong rewards program will increase their visit rate to a particular restaurant by an average of 35 percent. Charlotte merchants such as Planet Smoothie, Jet’s Pizza, Haagen-Dazs, Nestle Toll House Café and Riley Rose are taking note. These business are discovering how a well-implemented digital loyalty platform makes accumulating, analyzing and reacting to the gathered data easier than ever before and positively influences the bottom line.
GetOne Rewards Inc., a company that streamlines marketing, social media and loyalty into one digital platform, is introducing this industry trend to retail and restaurant establishments in Charlotte. Using the company’s cloud-based digital loyalty and marketing program, merchants can track customers’ daily behaviors using data points to measure everything from in-store visit frequency to loyalty program levels to social media engagement. GetOne merchant users can also view trends over any time frame — what locations are performing the best and when, for example–and filter out the clutter. The results are dynamic enough to enable a store owner to examine single store trends while the CMO tracks companywide behavior.
“The data acquired through digital loyalty programs offers store owners much needed insights in to their customer base,” says Randy McCoy CEO of GetOne Rewards. “From speaking with Charlotte store owners, we have seen firsthand how a fully integrated loyalty program can not only drive new customers to the storefront but also entice existing customers to return more often.”
Historically, antiquated and outdated fishbowl-type programs have been common place among Charlotte store owners, but that trend is changing. Averaging 1,000 customer sign-ups per store front and ranging across multiple verticals, GetOne is a local trailblazer in customer loyalty.
“Merchants in Charlotte are beginning to unlock tremendous revenue potential by implementing a loyalty platform such as ours,” explains Jay Jackson, co-founder of GetOne Rewards. “This type of marketing power is giving our customers an edge over the competition, regardless of how much they are spending with traditional advertising and direct marketing strategies.”
March 4, 2014
Boost Your Business Through a Customer Loyalty Program
Today’s businesses are always looking for new ways to attract new customers and retain the clients they already rely on. In the current landscape, it’s not enough to simply offer discounts and specials every once in a while. Consumers are looking for more perks from their retailers and vendors, and are flocking to those that are offering ongoing benefits, such as those included in a loyalty program.
According to the 2013 COLLOQUY Loyalty Census, loyalty programs are growing in popularity, with more than 25 percent growth in programs appearing within the past two years. The study also noted that besides providing a strategy to keep individuals coming back and encouraging new shoppers to make purchases, loyalty programs can also reveal insight about customer behavior. GetOne Rewards CEO Randy McCoy said that digital loyalty programs are shifting the industry.
“Merchants are capitalizing on the real-time and geo-targeting capabilities of cloud-based loyalty platforms,” McCoy said. “Incentives and rewards are the foundation of any loyalty program, but retaining customers and understanding why new ones are entering your store can be the difference between surviving and scaling a business.”
However, before companies can utilize information gained from a loyalty program, they have to establish a successful one. Here are a few tips to help you get started:
Boost Your Business Through a Customer Loyalty Program
1. Consider what rewards will be offered
Intuit contributor Ellen Lee suggested carefully selecting the awards being offered through the program. Incentives can encourage customers to return to the brick-and-mortar location or website, but should be beneficial for the business as well. Instead of just giving away freebies and hoping shoppers will keep the reward in mind, make them work for it. Provide a gift or discount after a certain number of visits or when a purchase reaches a specific dollar amount.
2. Start with the basics – Punch card
One of the easiest, and potentially the most advantageous routes to go with a loyalty program is offering a punch card. You’d be hard pressed to find an individual that doesn’t have at least one of these cards in their wallet from a local business or chain. Although a number of groups offer them, it doesn’t mean this approach isn’t effective. While the U.S. Small Business Administration noted that this strategy counts on shoppers keeping the cards with them, if the incentive is attractive enough, individuals will hold onto them. Additionally, consumers will return to a store if it means another notch on their loyalty card. Some stores have even seen increased purchases with loyalty cards. If a person only has 2 punches left before achieving their goal, they must just buy the two items required to get there, boosting sales opportunities.
3. Make the rewards known
Once the loyalty program has been established, staff and employees should be briefed on the details, what their responsibilities are and what the strategy means for the business. This will ensure that the rollout goes smoothly.
February 25, 2014
Merchants DISCOVER benefits of Digital Loyalty programs as category growth continues
GetOne Rewards Shaping Trend with a Merchant-First, Merchant-Friendly Approach to Local Store Loyalty
ATLANTA – February 25, 2014 – Data is king, even at the local merchant level, and when incorporated into a digital loyalty platform, merchants are discovering how to increase frequency with a growing loyalty base. By accumulating, analyzing and reacting to the gathered data, companies are tangibly influencing the bottom line. Even a small increase in customer retention rates by 5 percent can increase profits by 25 to 95 percent. As a result, loyalty programs have grown by more than 25 percent in the past two years, according to the 2013 COLLOQUY Loyalty Census. Additionally, 28 percent of marketers report cutting advertising spending to fund digital marketing activities.
“Customer retention through digital customer loyalty platforms is creating a paradigm shift inside a merchant’s four walls,” explains Randy McCoy, CEO of GetOne Rewards, an emerging leader in the digital rewards category. “Merchants are capitalizing on the real-time and geo-targeting capabilities of cloud-based loyalty platforms. Incentives and rewards are the foundation of any loyalty program, but retaining customers and understanding why new ones are entering your store can be the difference between surviving and scaling a business.”
Through digital loyalty platforms, merchants can track customers’ daily behaviors using data points to measure everything from in-store visit frequency to loyalty program levels to social media engagement. The platforms have the sophisticated software to evaluate this data and develop customer insights that merchants can use to improve customer retention, all with little effort on the merchant’s part.
Averaging 1,000 customer sign-ups per store front, GetOne Rewards Inc. has emerged as a trailblazer in the merchant-first approach to customer loyalty. While traditional loyalty platforms focus on customer retention through rewards, GetOne’s platform allows merchants to identify their best customers as well as those with whom they would like to develop stronger relationships. GetOne users can also view trends over any time frame — what locations are performing the best and when, for example–and filter out the clutter. The results are dynamic enough to enable a store owner to examine single store trends while the CMO tracks companywide behavior.
“The data you collect from loyalty programs offer important insights to guide more successful and more frequent marketing and messaging decisions,” says Justin Michela, co-founder and CTO of GetOne Rewards. “From listening to and educating our merchant customers, we have seen firsthand how a fully integrated loyalty program can drive new customers to the storefront and entice them to return.”
February 3, 2014
GetOne Rewards names leadership for national expansion
Atlanta-based GetOne Rewards, Inc., which secured $2.5 million during its recent Series B funding round, is gearing up for expansive growth in the United States and has unveiled its management team to lead the process.
The company, founded in 2010, developed a cloud-based digital rewards program. According to the company’s website, its loyalty program is easier to use than others. It’s developed an iPad-based system in which consumers type their phone number into an iPad display next to the register every time they make a purchase. The system then tracks their purchases and once they have collected enough credits or points, they can redeem them for rewards.
The leadership, according to the company, includes:
- Randal McCoy: Chief executive officer, who most recently was chief executive officer and president of Cynergy Data, a leading merchant processor. McCoy also held various executive positions in his 17 years with CheckFree Corporation. As CEO of GetOne, McCoy is responsible for the overall direction and strategy, the company said in a statement.
- Justin Michela: Chief technology officer and co-founder. Michela will play an integral role in the company’s strategic direction, development and growth, the company added. Prior to GetOne, Michela worked in the Global Payments department at Amazon and as a software engineer at Google. As CTO, Michela leads the company’s product development and technological vision.
- Elyse Lee: Chief revenue officer and executive vice president, leads GetOne’s revenue growth strategy. Lee previously was vice president of local sales and partnerships at Cartera Commerce, senior director at CityGrid Media, and director of sales at CitySearch.
- Tom Mall: Chief financial officer, is responsible for financial growth and operational success. Mall was recently the CFO of Vesdia Corporation, and within five years, helped quadruple revenue numbers, as well as aid in the merger with competitor Cartera Commerce, the company said.
- Jay Jackson: A key founder of GetOne, continues to provide vision and technological strategy for the company, GetOne said. Jackson founded Brewpot LLC, a mobile marketing company for the craft beer sector.
- Gary Dortona: The company’s senior vice present of national sales, leads GetOne’s national sales strategy and program development. Dortona, who has experience in marketing and senior management, previously worked with Procter & Gamble, ActMedia and News America Marketing.
- Jim Douglass is chairman. In that position, Douglass focuses on GetOne’s continued expansion and strategic development, the company said.
January 27, 2014
ZDNet article: 7 apps to take your customer loyalty program mobile
GetOne Rewards – Earlier this month, this company secured its Series B capital round, raising more than $2.5 million. (The lead investors are Fulcrum Growth Fund II and Milestone Venture Partners.) GetOne Rewards was first introduced in the Atlanta market, and there’s still limited information available about it (including the pricing model). Another difference: while there are apps for Apple iOS and Android, all the customer needs to do at the point of sale (POS) is type in their phone number on an iPad tablet. Like the other systems, the service boasts campaign management and analytics capabilities.
January 14, 2014
GetOne Rewards Inc. Secures $2.5 Million in Funding
Merchant-friendly, Cloud-based Marketing Solution Leverages Momentum of Mobile Technologies to Re-Invent Local Store Loyalty & Marketing
ATLANTA, Jan. 14, 2014 /PRNewswire/ — On the heels of a successful 2013, GetOne Rewards Inc. announces it has raised more than $2.5 million in funding, including securing its Series B capital from lead investors Fulcrum Growth Fund II, LLC and Milestone Venture Partners. Atlanta Technology Angels and other private investors rounded out the funding round, including some secured from the company’s featured experience at Venture Atlanta. In addition, GetOne received a Growth Capital Term Loan from Silicon Valley Bank. Designed with a merchant-first approach, GetOne’s proprietary software solution for mobile empowers retail establishments to automate their marketing, relationship management and loyalty into one platform.
“Today’s small business owners and multi-unit brand operators do not have the time or resources to create or keep up with local store marketing programs,” says Randy McCoy, CEO of GetOne. “GetOne takes the burden off the business owner, streamlining and integrating in-store and online marketing engines. The program is metric-rich, requires minimal owner maintenance and is always running.”
Through GetOne’s platform, merchants can identify their best customers as well as those with whom they would like to develop stronger relationships. GetOne users can also view trends over any time frame — what locations are performing the best and when while filtering out the clutter. The results are dynamic enough to enable a store owner to examine single store trends and/or the CMO to track company-wide or regional behavior as well.
Since its 2010 inception in the Atlanta market, GetOne has grown rapidly to drive loyalty for national and local brands across the US. It has attracted the resources of top management, developers and investors. Their expertise and guidance has made the company flush with both experience and financial resources, ensuring GetOne’s scaling potential in a rapidly changing marketplace.
“We have always exhibited a proactive attitude toward clients’ needs, new technology integration, our outstanding time-to-market and our flexibility in releasing next generation features,” says Jay Jackson, co-founder. “Our merchant-first approach makes us a favorite among our customers. They keep coming back to us, because they know we have their best interests in mind.”
About GetOne Rewards Inc.
Headquartered in Atlanta, GetOne Rewards Inc. has developed software and mobile applications for retail establishments who want to digitize their traditional loyalty, communications and marketing systems and integrate them into one platform. The digital rewards program is integrated with social media, communication and marketing platforms that allow businesses to communicate and market directly to their loyal customers and send personalized messages and coupons directly to their mobile phones. For more information on GetOne, like us on Facebook, follow us on Twitter or visit www.GetOneRewards.com.